Business plans are developed in outline formats according to client needs.
All plans comprise 3 comprehensive elements - marketing, the level of operations required to achieve and maintain the projected market, and financial projections that substantiate a balance between costs, sales and profitability.

Comprehensive services include:
o Market research incorporating marketing mix, evolving into advertising and promotional strategies.
o Analyze operational and staff requirements to insure start-up or expansion costs do not undercut or exceed anticipated market share.
o Financial projections, incorporating cost of goods sold, breakeven analysis, ratio analysis, projected balance sheets, income and cash flow statements, all of which is preceded by a well defined set of financial assumptions.
o We do not implement a template, whereby your information is simply inserted and then submitted for review. Each plan outline and content is developed to the uniqueness of that client and that client's product/service offerings.

We implement a very logical, common-sense approach to marketing plans:
Product
Define your products and services, highlighting what they offer for the need and/or convenience of the customer.
People
Identify the socioeconomic characteristics of the people and institutions who buy your products and services.
Place
Identify the geographic target markets where you will most likely locate and attract the targeted people and institutions for your products and services.
Price
Determine if a discount, customary or prestige pricing policy is best for your particular target market.
Promotion
Determine the advertising and promotional strategy that will most likely grab the attention of your target market.
Competition
Examine the strengths and weaknesses of your strong and weak competitors regarding product, people, place, price and promotion. Do what succeeds and avoid what fails.
SWOT Analysis
Identify opportunities and threats versus. your strengths and weaknesses in the market analysis above, confirming or revising the advertising and promotional strategy.

We conduct analysis of existing business plans, and submit our Analysis Report based on the following:
  Review content for substance of marketing data and strategies, operations, financial projections, grammar, spelling, punctuation, outline sequence and quality of writing to successfully convey the proposal.
  Identify strengths, weaknesses and feasibility.
  Make objective recommendations that reinforce strengths and reduce or eliminate weaknesses.
  Observations of feasibility conclude our report.