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Now, with more than half of all internet traffic coming from a mobile device, it is extremely important to make sure your website is primed for mobile viewing. As we sit here in 2017, Let us be clear: If you plan on running a successful eCommerce website, or any website, you absolutely must cater to mobile users. Not doing so is simply ignoring a majority of your potential customers.
Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more eCommerce intent than ever before. During last year’s busy holiday shopping season, a third of all online purchases came from smartphone users. Not even Black Friday was immune to mobile fever, as nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. That’s up almost 10% from the previous year.
The fact is, it’s now statistically much more likely that eCommerce customers will be interacting with your website from a smartphone or tablet than a desktop. Armed with this knowledge, it’s your responsibility to create a shopping experience that appeals to your customers. Mobile shoppers are finicky, and rightfully so. With the highly competitive nature of the eCommerce industry, your customers will not hesitate to buy from your competitors if even the slightest headache arises.