Why Retailers Adapt To Mobile eCommerce

Mobile eCommerce is as important to business today as online stores started to become a decade ago. It makes sense as a natural progression. After all, just as eCommerce sprung from a maturing world wide web, mobile retail grew from the uptake of smartphones and data networks.

This progression led to certain customer expectation which in turn drives retail strategy. Thus, mobile eCommerce becomes more of a “must-have” for retailers to remain competitive.

Consumer Evolution and Mobile eCommerce

Think back to just before true eCommerce. In the 2000s, a retailer or brand might own a rudimentary website. They’d post opening hours, contact information, background information on the founder, the company and the products.

However, most of the time, they would direct customers to other channels to make a purchase. In other words, you could not mistake a website for an eCommerce channel, back in the day.

As websites evolved, customers gradually expected more, including the option to purchase directly online.

Mobile Commerce Customer Behavior

These days, of course, customers take eCommerce for granted. And with the rise of smartphones, that demand extends to their handheld screens.

According to Retail Dive, consumer research spells out some very particular demands. Customers want to go beyond shopping and buying. They start to seek personalization that enhances the in-store experience. They also expect special offers, loyalty rewards and more. If you have an app, 68% of consumers say the main reason they would use it is to get “deals and offers”.

Are You Mobile eCommerce Conscious?

Retail consultants say mobile eCommerce bridges the gap between brick-and-mortar and online stores. They suggest ways to reduce the time a customer needs to search the web for information.

Big retail chains, for example, could add things like geolocation to find the nearest store. Stock availability, in-store promotion reminders, and other features tailored to customer purchase history can also help.

The starting point, however, is to ensure your eCommerce website is optimized for mobile eCommerce and integrated with the rest of your supply chain.

5 Reasons Why You Need a Digital Menu Board

Are you spending too much money updating your menus or printing posters about promotions you’re running?
Maybe it’s been years since you even considered making a change to your menus.
Are you struggling to retain customers and attract a new audience?

Don’t worry, you’ve come to the right place !

Keep reading to find out why a digital menu board will solve these problems for you and bring your restaurant up-to-speed and straight into 2017.

Benefits of Digital Menu Boards

1. A Digital Menu is Worth a Thousand Bites

A digital menu board replaces your traditional signs and posters. It shows a more realistic expectation of what your food looks like, giving you the opportunity to draw people in and make them hungry. A digital menu gives you better control over where your customer’s eyes go. Take advantage of video and animated gifs. Entertain and educate people waiting in line or walking by your restaurant.

Sure, a calligraphy-filled chalkboard menu looks great (if you use a great artist!), but that’s a whole lot of information to get across on a platform most found in daycares. What happens when you want to update your menu or promote a new feature? And neon fonts aren’t the easiest for everyone to read. Digital menus are bright, clear, and allow you to make smart use of negative space, making your signage easy and fun to look at.

2. Save Time by Maintaining a Digital Menu

Imagine working at McDonald’s 15 years ago. It’s 11 a.m. and breakfast is officially over, so your manager asks you to go out to the drive-thru and manually flip the menu over to lunch. What happens if you’re even one minute late to perform this task? You’re bound to confuse the drive-thru queue and you might even anger one of your customers who was expecting an Egg McMuffin.

Digital signage software is flexible, allowing you to communicate your message with your target audience when and where they need it. Use digital signage software to configure your digital menus to change as needed — at certain times each day, on specific days of the week for daily specials, or for other timely promotions. And one change made using digital signage software can update the digital menus in all your restaurants — no matter where they are or how many you have.

3. Spend Less with a Digital Menu

Restaurants without digital menus have a line item on their budgets that restaurants with digital menus don’t have. After investing in digital signage, you no longer have to send regular promotions and menu changes to your printers. Your front-line staff won’t be responsible for taking down and replacing old poster boards. Simply, save on hard costs and involve fewer people.

With a digital menu, you not only cut the printer out of the picture, but your design gets easier and easier. When you get access to the creative you need, you control the user experience using digital signage software. It’s easy to learn and manage, so you can cut out the middleman. Display your Facebook feed to enhance your content and encourage your customers to like your page, show a calendar of upcoming events, and set up schedules to show the right content at the right time of the day and week.


4. Digital Menus Create a More Memorable Customer Experience

Digital menus entertain your customers. A digital display outside your restaurant is more likely to draw in someone walking by than a menu inside a glass frame. A digital menu board is your opportunity to bring the menu to life. It goes beyond listing the items available for choosing — it includes enticing graphics, educating and Training videos, lists specials, and everything else you want your customers to know. In some areas, it’s required by law to list calorie content — what a mess this small print would make all over your traditional menus!

No flat cardboard sign ever made a mouth water. Don’t lose to your competitors already taking advantage of what digital menus offer. And take this as an opportunity to stand out from the crowd already falling behind.

5. Keep Your Business Open 24/7

A digital menu takes your restaurant outside, too. Not only can you say goodbye to the host offering menus to passersby outside your restaurant, you get to tell your story during off hours. Is your restaurant in a busy area? Set up an evening schedule using your digital signage software so your evening digital menu is tailored to those night owls who might be wandering by.

Show off why people will want to revisit during regular business hours! Display a video of your head chef making magic, share photos of happy customers enjoying their meals, give out a promotion special to these customers. … They’ll come back.

Small Business Apps Are Now A Need More than ever !

Do you run or manage

Hotel ?

every small business should have an app! It’s affordable, easy and a must have nowadays.

Why do Small and Medium Business (SMB) need mobile apps?
Which benefits does an app bring for small and medium sized businesses?

The advantages of apps are versatile, from consumer retention to extra revenue.


Your customers use mobile apps

The three most important trends for the future? Mobile, mobile and mobile.

People almost exclusively use their smartphone to purchase, pay, play, work, learn and communicate. Consumers have switched from desktop to mobile and from browsers to apps. So whether you’re a hotel, restaurant or wellness center, your customer prefers mobile.

The average Person already spends more than two hours a day on a mobile device and the majority prefers mobile apps over websites. 86% of mobile time goes to apps and only 14% to the browser.

In Sweden for instance apps have become the preferred shopping channel of mobile buyers (41% app, 36% browser). Source Statista.com

More potential for customer loyalty

Mobile apps have more potential for SMBs when it comes to marketing and customer loyalty and, therefore, are a good way to increase revenue.

How do apps increase loyalty and revenue?

The company’s logo or app icon is clearly visible on the smartphone screen so you are only one tap away from interaction and user engagement.

SMBs with mobile apps don’t wait for visitors to come to their website; they interact with their users.
Does a website see it when an app user is in the neighborhood?
Can a website send that user a Geo based push message with a special offer?

well….Apps can.

With an app you can send anyone in a specific area a message that you have a special sales afternoon. Or you could offer guests a free coffee if they stops by in your shop.

Apps also have the company’s social media in one place, nicely designed in the corporate style, without the competition of other Facebook posts or tweets. You’ll get maximum attention.

Any company, from hairdresser to wellness spa can have an in-app customer loyalty card with an attractive savings program. There is no need for separate cards or stamps. All app owners can set up their own savings program within minutes. Your app is a great way to get more returning visitors or frequent guests. Or offer discount coupons in your app.

Be modern, hip or hot… have your own app!

For some companies, it may be modern, hip or even sexy to have an app in the stores, but the term trustworthy will surely ring a bell for anyone. With a Toki Solutions developed app you get a professional presence in the app stores, a special app promotion website and your app will show up in Google’s search. People even appreciate your company more when they use the app.

E-commerce becomes M-commerce

Online shopping will be the domain of mobile mainly in the near future. Mobile apps can process transactions completely including several payment methods and the choice between pickup or delivery. So your small business app will be a great all in one tool for promotion, purchase and pay.

Why do people prefer apps?

People prefer apps over responsive websites because apps are easier to open and the mobile user experience is way better. Apps can have several functions and features: call direct, information, news, sales channel, product videos, direct booking forms, communicate with push notifications, lead visitors with sat navigation to a location (shop, restaurant or event). Apps can also use native phone features such as the camera to scan QR codes or upload photo´s.

Google says: the future is apps, so it be

We all share our Love or Hate to Google…Don’t we ?
Yet Fact is fact…According to Google the future is mobile and apps will be increasingly important. The search engine already started app indexing, even for iOS, and lets users directly install your app from Google Search if they search with a mobile device. This means Google appreciates apps as valuable mobile instruments. This also means Google could be promoting your app to billions of users. App store optimization helps to promote your app in the stores.

Competitors will have an app

One of these days, your competitor will contract us or another to launch their own an app. And what will the consumer do? Just check his smartphone and have it all in a glance? Or open a browser, search the url, wait for connection and try to find his way in an overwhelming amount of information on a website?

Apps help SMBs to stay ahead of their competitors. So, Show the world you are a 2017 business by having an awesome looking app, just a tap away from your (potential) customers. Always be one tap ahead!

Get in touch and Let us work together to shape your Business, Brand and Maximize your Potentials…


How to drive traffic & improve sales for your eCommerce Website

“176 million! That is the number of users who have joined the social media population in 2015.
41% of that population have shopped for their favorite products through online medium.”

Social selling is not the next evolution in e-commerce but the present trend that has already started making ripples everywhere. That said, here are some popular channels where social selling has mammoth possibilities.

Facebook Store

Facebook store is an application that helps users to create a fully customized store for their products with minimal steps. The store also offers plenty of facilities like smart analytics for tracking customers, reward community with discounts, engaging events, etc.

Pinterest store – Pin your favourites, buy them later

According to Wishpond, more than 70% of Pinterest users visit the website to get inspiration for their next shopping. To exploit the advantage Pinterest rolled out the feature to buy products posted in its website in November 2015 with more than 60,000 buyable pins. The never-ending stream of images of which some of them can be bought for real is simply a great way of social selling.

Tumblr – Stumble over some brilliant artwork for sale

Tumblr is a goldmine for stunning images, until recently some of them were available for purchase too. Moreover, a study by comScore revealed that 50% of Tumblr users are millennials. That makes it a thriving market with enormous potential. Even if your business is not targeting millennials it is still possible to gain significant advantage from Tumblr since it gets indexed in search engines, is more mobile-friendly and is popular amidst bloggers.

Instagram – Creating instant shopping impulse through stores

Instagram is a great place to share images as well as sell products. Sellers can create their own unique identity, portray their products in good light using filters and reach out to intended user segments through use of hashtags. There is also the possibility of teaming up with celebrities and influencers to boost the reach to a larger population.

Boost Your eCommerce Website Sales through Social Media Networks and Traffic

Clothing business, or for the matter any business now has the easy way of building their sales volumes through social commerce. After mobile commerce and eCommerce website development, social commerce is all set to be the next game changer in the digital community. Here is how your clothing business can gain more sales volumes through social commerce.

Create a sense of urgency

Buy it now! Limited Stocks only! Last day discount sale! What do you feel when you read these call to actions? You need to make a decision then and there or miss out on a great offer. That’s how leading social commerce websites ensure their cash counters keep ticking all year long. Use similar call to actions or if needed the same ones to make customers buy from your store immediately.

Give tips about latest fashion trends and link it to your clothing offerings

Confused customers lead to most shopping cart abandonments. If a social commerce will help its customers pick the best clothing match for their physical attributes and personal likes, chances are that they will keep coming back for more. From sizes to colors or even guides to latest fashion trends might help cut down the shopping cart abandonment rates.

Create a constant connect with customers

Right from login to checkout, give your customers an opportunity to stay connected to the brand socially. Also, ensure that the social profile is kept with bustling with activity with constant feeds regarding latest product releases, updates, and such relevant news. It is also necessary to make customers feel appreciated and valued by the brand through replies to their comments, being generous with ‘likes’ or following profiles in return, tagging them in social posts and so on.

Location based marketing

SoLoMo (Social, Local and Mobile) has given a new dimension to social media marketing. With the advent of BLE technology, it is easy for brands to easily tap into customer groups who are located in close proximity to their store locations. Your clothing business also easily reach out to customers in its near vicinity through location based marketing.

Ask all, take one – social chat before making a buying decision

Give customers the facility to chat with their friends about a product and its various varieties to help them take a better decision. It is worth noting that some e-commerce sites have already integrated chat interfaces with product comparisons to help customers take a better decision.

Give them a reason to buy

Thanks to internet now shopping has specific season. People shop for goodies anytime, anywhere and whenever they like. All they need is a simple reason. Give them a plain reason and customers will flock into your online cloth store easily. Say for instance: “Launch of the exclusive Lustre black collection.” “Beat Monday blues with Indigo blue collection.”

How to Optimize Your Social Commerce Store to Perfection

Now that you know what needs to be done to market your social commerce website, here is how you optimize it for maximum reach.

Use visual content

eMarketer, in a study confirmed that 87% of the Facebook content shared worldwide was images. Another research by Media Blog found that retweets increased by 35% when an image URL was added to the tweet. A clothing business, must hence, display its products in a visually enticing manner to gain maximum leverage from social media.

Use light backgrounds for images

Vibrant colors can be better appreciated in lighter backgrounds. Have a look at online stores of Dolce & Gabbana, Chanel, Prada, etc. They all use lighter backgrounds where the clothing color can be appreciated fully without any distractions. Contrasting backgrounds or live locations may also be used provided they don’t bring down the color density of the clothing being sold.

Use positive reviews for building reputation

Reviews can make or break the reputation of a business. In a social media dominated business environment, it is necessary for a business to take advantage of the positive reviews it’s customers has given. Social endorsements from customers are far more powerful than a full fledged direct marketing effort.

Use hashtags to drive in more traffic

Brands that have cracked the hashtag code are breaking sales records. Hashtags is unbeatably the best way to expose your store to social users who are posting or searching posts related to their queries. Retailers like Amazon, Adidas and eBay tied up with Twitter to market their offerings using hashtags like #buy, #win, #AmazonCart, #@MyAmazon, etc. These twitter posts resulted in conversion rates touching as high as 56% during peak points.

Use CTAs to drive organic traffic

Use strategic CTAs (Call-to-actions) to get the most out of your social media optimization efforts. Insert relevant CTAs on your Facebook Page, Twitter profile, LinkedIn profile, Pinterest account, Instagram handle, to urge customers to enact an action immediately.

Pay Per Click - A Quick and Efficient way to Magnify Social Commerce

Remember those ‘suggested posts’ and ‘You may like this” kind of posts that pop up uninvitedly in your newsfeed? They are all PPC campaigns.

PPC grows customer base and helps to connect with searchers who are looking products or services that are relevant to your offerings. Also, PPC has proven to be a reliable way in bringing in prospective buyers who might just find and buy what they need from your social commerce site.

Much to the advertiser’s delight, PPC gives higher RoI on the advertising spend. Cost-per-conversions are always economical and the data reported is also highly reliable. Social networking websites like Facebook, LinkedIn, Twitter are popular for their high lead yielding PPC campaigns.

Social commerce has arrived. In the coming days, the world is going to be more social about its buying interests and opinions. Let your online clothing store not miss out on the social tide that was washing across the globe.

Set up a steady social presence, create a customer-friendly interface for shopping and make use of PPC to gain all the leverage your store can in social circles.