Tag Archives: Strategy

Why Retailers Adapt To Mobile eCommerce

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Mobile eCommerce is as important to business today as online stores started to become a decade ago. It makes sense as a natural progression. After all, just as eCommerce sprung from a maturing world wide web, mobile retail grew from the uptake of smartphones and data networks.

This progression led to certain customer expectation which in turn drives retail strategy. Thus, mobile eCommerce becomes more of a “must-have” for retailers to remain competitive.

The Rise of Mobile Commerce

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The explosion of mobile over the last few years has been staggering. By next year, the twenty billionth mobile phone will be sold.

And not only are there many more mobile devices, we’re all becoming more reliant on them. In fact, 9 out of 10 consumers in the U.S. keep their phones within reach 24/7.

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